OPI Celebrates Sony Pictures’ “The Amazing Spider- Man” with Limited Edition Nail Lacquers
OPI announces the launch of six limited edition nail lacquers and a new Shatter, inspired by Sony Pictures’ The Amazing Spider-Man. With an all-star cast including Andrew Garfield and Emma Stone, this highly-anticipated series reboot opens in theaters nationwide in 3D on July 3, 2012.
“OPI is so excited to work with Sony Pictures in welcoming Spider-Man back on the big screen,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This film explores a new chapter in the Spider-Man legacy that’s going to be both dark and sexy. The colors created for this promotion capture the movie’s exciting atmosphere, with standout shades like the deep shimmering blue Into the Night and the metallic golden green Just Spotted the Lizard.”
The film villain’s reptilian look can be replicated with a high-fashion twist by using the new deep green shimmer Shatter coat. Shatter the Scales is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Shatter the Scales from matte to glossy in seconds.
The line features six nail lacquers in addition to Shatter the Scales, ranging from white, coral and pink to mood-setting hues of blue, nickel and yellow-green:
Your Web or Mine? The perfect pink for sticky situations.
Into the Night his perfect midnight blue was made for prowling.
Just Spotted the Lizard Be seen in this reptilian yellow-green.
My Boyfriend Scales Walls limb new heights with this cityscape white.
Number One Nemesis Show your metal in this sparkling nickel.
Shatter the Scales Deep green shatter coat
As with all OPI nail lacquers, these shades inspired by The Amazing Spider-Man contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited edition promotion will be available beginning May 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.