Peanuts by OPI brings
to life Charles M. Schulz’s comic strip characters for Halloween 2014. Inspired
by “It’s the Great Pumpkin, Charlie Brown,” the four new limited edition nail
lacquer shades include seasonal yellow and black crèmes, as well as two
black-based glitter hues.
“‘It’s
the Great Pumpkin, Charlie Brown’ is a classic, beloved film,” explains Suzi Weiss-Fischmann, OPI Co-Founder &
Brand Ambassador. “Peanuts by OPI celebrates the fun,
youthful nature of Charlie Brown, Lucy, Linus and Snoopy with four limited
edition nail lacquer shades designed to capture the spirit of Halloween. With
two crème and two glitter options, you can switch between a cheery yellow or
chic black look, or try adding a layer of glitter for a unique finish.”
Peanuts by OPI includes
the following shades:
Good
Grief!
The
sunny yellow of Charlie Brown’s favorite t-shirt.
Where’s
My Blanket???
Linus awaits the Great Pumpkin in this orange and black glitter.
WHO ARE
YOU CALLING BOSSY?!?
This
stormy black is no match for Lucy’s raven hair.
To Be
or Not To Beagle
Snoopy’s
happy-dance of colors in a joyful glitter.
Each of the four shades is also available in the Little Peanuts mini pack, which is sold
with ten nail decals ranging from popular Peanuts phrases like “Good Grief!”
and “Pow!” to sketches of Snoopy and the signature squiggle of Charlie Brown’s
shirt.
“These
stickers offer a playful, kitschy way to add instant art to nails,” adds Weiss-Fischmann. “My favorite decal
pays tribute to Snoopy’s many kisses – ‘Smak!’”
Peanuts nail
lacquer shades each feature OPI’s
exclusive ProWide™ Brush for the ultimate in application. Peanuts by OPI and Little Peanuts mini pack will
be available beginning September 2014 at Professional Salons,
including Chatters, Planet Beauty and ULTA. Peanuts nail lacquers
will retail for $9.50 ($11.50 CAN) each; Little Peanuts mini pack will retail for $13.95 ($17.50 CAN).
For
more information, please call 800-341-9999
or visit www.opi.com.
Follow OPI on Twitter and Instagram @OPI_PRODUCTS
and become a Facebook fan! For more
information on Peanuts, follow @snoopy on Twitter, @snoopygrams on Instagram,
and like the characters at www.facebook.com/snoopy.
ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades. Each lacquer features OPI’s exclusive ProWide™
Brush for the ultimate in application. Currently, OPI is available in
over 100 countries and retails a full line of professional items, including
nail treatments, finishing products, lotions, manicure/pedicure products,
files, tools, gels and acrylics.
ABOUT PEANUTS
The PEANUTS
characters and related intellectual property are owned by Peanuts Worldwide
LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members
of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands.
The Company licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution from the
luxury market to the mass market in both the U.S. and worldwide. Through its
in-house business development, merchandising, advertising and public relations
departments, Iconix manages its brands to drive greater consumer awareness and
equity.
