Wednesday, March 7, 2012

OPI New York City Ballet SoftShades - Press Release

OPI Partners with New York City Ballet to Reveal Six New SoftShades Nail Lacquers

OPI announces the launch of six new additions to the SoftShades collection, inspired by the New York City Ballet (NYCB), one of the world’s premiere dance companies. New York City Ballet by OPI features five sheer shades lightly tinged in hues of beige, pink, white, lilac and gray, as well as a silver sparkly lacquer. With various sized glitter particles, this hue can be worn alone or layered over any of the other colors for added shine and dimension.

OPI is so excited to work with the New York City Ballet,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “NYCB is rich with artistic history and has a renowned reputation that brings people from around the world to see NYCB performances. The dancers, choreography and costumes provided a wealth of inspiration for a range of soft, feminine hues. The beige, pink, and white lacquers bring to mind classic ballet slippers, tutus and leotards, while the sheer lilac and gray add muted color to ballet’s traditional pink.”

“One of our goals at NYCB is to make ballet accessible to the widest possible public,” remarks Katherine E. Brown, NYCB Executive Director. “We are thrilled to be partnering with OPI on this exciting new endeavor, sharing the beauty and elegance of NYCB with a new audience.”

The six lacquers in New York City Ballet by OPI include:



Barre My Soul
This sheer beige is gorgeous, and that’s the “naked” truth.

You Callin' Me a Lyre?
This ascending pink hits all the right notes.

Don't Touch My Tutu!
Hands off this wispy white -- it's all mine!

Care to Danse?
This lilac is up-to-the-minuet in fashion.

My Pointe Exactly
See? This gorgeous sheer gray has been right all along!

Pirouette My Whistle
Drink up! This silver sparkle is just what you need.


All SoftShades nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.

New York City Ballet by OPI will be available April 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!



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