Wednesday, March 7, 2012

Nicole by OPI Kardashian Kolor Nail Lacquers - Press Release


Nicole by OPI Introduces NEW Kardashian Kolor Nail Lacquers, Inspired by Kim Kardashian

Nicole by OPI announces the launch of Wel-Kim to My World, a collection of new nail lacquers inspired by Kim Kardashian. The line features six pastel-hued shades in white, pink, blue and honey tones that give nails a subtle pop of color. Lacquers Lights, Kim-era, Action! and Here Kim’s the Sun feature glitter and opalescent shimmer to create an added element of glitz.

“These six new lacquers really showcase Kim’s flirty, feminine side,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Kim often wears pink, white and other softer-toned shades; these colors are great for creating a classic, elegant look that works day or night.”

The Wel-Kim to My World shades include:

Here Kim’s the Sun Brighten up your day with this opalescent sparkle.

Kim KonfidentialA honey-nude so stunning, it should be "klassified.”


Up & Kim-ing Pink
Get in line! This cotton candy pink is THE pink of the season.

Nothing Kim-pares to Blue There just isn’t another hue like this lovely lilac-blue.

Lights, Kim-era, Action! A screen-stealing shimmering pearl.

Others Pale By Kim-parison This breathtaking white is the fairest of them all.


“Spring is the perfect time to add lighter tones to your look,” adds Weiss-Fischmann. “Candy-coated colors in pastel shades are always popular during this season. These ladylike hues look great with the blousy tops and frothy dresses that walked the runways for spring.”

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Wel-Kim to My World will be available April 2012 for $7.99 each at retailers including CVS, Duane Reade, Harmon, Sears, ULTA and Wegmans. In Canada, this line will be available for $10.99 each at Jean Coutu, Loblaw and Shoppers Drug Mart.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!



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