Nicole by OPI Wal-Mart Exclusives - Press Release

Best Pink Ever!

Nicole by OPI Launches Three New Nail Lacquers, Exclusively at Walmart

Nicole by OPI announces three new shades to be exclusively sold at Walmart, in stores January 2012. These rich shimmer and glitter hues give fingers and toes an elegantly chic look, with colors that include a sparkly champagne gold, a shimmering rose pink, and a confetti glitter.

“Nicole by OPI is excited to bring three new nail lacquers exclusively to Walmart for 2012,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Both the gold and pink hues have a chic metallic finish, but the warm-toned pigments in these lacquers are distinctly feminine. The glitter in ‘Fabulous’ is My Middle Name includes red, fuchsia, blue, gold and silver sparkles, adding multidimensional shine when worn alone or layered over either of the other two shades.”

The three new colors include:

“Fabulous” is My Middle Name But you can call me “multi-colored sparkle.”

The Gold Shoulder A surprisingly approachable shimmery light gold.

Best Pink Ever Seriously. This magnificent metallic pink is the best in town.

“Metallic and glitter are currently very trendy lacquer finishes,” explains Weiss-Fischmann. “Some metallic lacquers look 3-dimensional or holographic when applied, while others sparkle from different angles, or reflect when exposed to different types of light. All are extremely beautiful!”

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These Walmart exclusive lacquers will be available January 2012 for $7.00 each ($9.68 CAN) at select US Walmart locations and walmart.com and in February 2012 in select Canadian Walmart locations.