OPI Vintage Minnie Mouse Collection - Press Release

OPI’s All Ears!

OPI Announces New Limited Edition Minnie Mouse-Inspired, Nail Lacquers

OPI launches Vintage Minnie Mouse, including four limited edition nail lacquers, for summer. Created in honor of Disney’s beloved character, the colors encapsulate Minnie Mouse’s irresistible charm in playful, pretty shades of pink and red.

“OPI is so excited to collaborate with Disney and draw inspiration from one of the world’s most popular characters,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This collection brings together the expertise of OPI and the iconic style of Minnie Mouse to inspire the distinct palette of vibrant, feminine shades for summer Nails will pop against summer skin in these classic, saturated hues – holding their own alongside the bold prints of the season.”

The line features a pink crème lacquer, one frosted red shade, a shimmery fuchsia, and a heart glitter confetti:

Nothin’ Mousie ‘bout It
Don’t squeak it – SHOUT IT! This confetti light pink is tops!

I’m All Ears
Tell me how much you love this magenta shimmer.

If You Moust You Moust
You gotta pink what you gotta pink.

The Color of Minnie
You had this little mouse at “red.”

As with all OPI nail lacquers, Vintage Minnie Mouse by OPI contains no DBP, Toluene, or Formaldehyde, and features OPI’s exclusive ProWide^™ Brush for the ultimate in application.

This limited edition promotion will be available beginning June 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.